Whether you’re beginning from scratch or upgrading your existing site, Shopify can be a good option for you. Creating a fantastic online shopping experience demands distinctive features and functionalities. When it comes to features and functionalities, pre-made themes can be really helpful.
By proceeding with the right Shopify theme, you’ll have a unique, seamless, user-friendly, and optimized shopping experience that will improve your site’s experience and customer retention.
Do You Really Have to Invest in a Custom Shopify Theme?
A good theme or web design is the foundation of your store’s online presence. It includes everything that determines the appearance and feel of your store, including the apps and content you employ in addition to the layout and design. It’s what your customers gonna see and interact with when they visit your store.
To differentiate your store from the competitors, you should opt for a unique and custom design that’s distinctive and responsive. This means customizing your store’s front end, content, and apps to showcase your business offers and convince your visitors to buy from you.
Pros & Cons of Pre-Built Themes and Custom Shopify Themes
Premade themes are built to be a quick and simple to set up thing. You don’t have to be a skilled developer to set up your store. Pre-made themes might be limited in terms of personalization and features, but it’s a good quick start for your business.
On the other hand, a custom Shopify theme gives you the flexibility to fully reflect your business’s goal, agenda, and product overview uniquely. Naturally, this requires more money and time to be developed.
The choice ultimately boils down to your budget and business objectives. When choosing between the two solutions, take into account your brand’s image and specific needs. Uncertain about such benefits and drawbacks? You are in good hands with us!
Pros of Pre-Built Shopify Theme
1. You can get going right now.
Installing a preset theme only requires you to begin adding your products. If you’re new to Shopify or don’t have enough resources, or time to research and build one yourself, this is an excellent choice.
2. You can save money.
Premade themes can be a thing for you if you’re on a tight budget, as custom designs can be highly costly and might require a skilled Shopify agency to build one suitable for you. Additionally, a lot of pre-made themes come with functionality and customization possibilities t give you a unique design effect – so you won’t have to pay extra for those features.
3. There is a range of options available.
You get options for editing when it comes to pre-build Shopify themes. There is a wide range of themes to choose from that provides a good range of features. It’s also simple to change themes without losing any data or preferences if you’re not happy with your current one.
Cons of Pre-Built Shopify Theme
1. You have few choices for personalization.
With pre-made themes, you won’t be able to alter the theme’s design, layout, or style. However, you can alter some fonts and colors – but that doesn’t make your store unique right? If you want your store to be unique and stand out from the competition, go with custom designs and branding. Additionally, it restricts your capacity to adjust the design for conversion rate optimization or user experience.
2. The themes might not stay relevant.
Using a pre-built Shopify theme comes with some drawbacks. One of the main pain points is that most of these themes get outdated pretty quickly and do not follow the latest eCommerce design trends. If your store’s design and vibe don’t align with your brand, it may be a potential turn-off for your customers.
3. You’ll face issues later with poor coding.
Lastly, it’s critical to remember that stores built with bad coding gonna cost you badly in the long run. Pre-made themes can lead to issues such as compatibility problems, long loading times, outdated features, and security flaws. When choosing a pre-made theme, make sure you do your homework to ensure it’s built by a reputable agency to get regular updates that work with Shopify’s platform.
Custom Shopify Theme Pros
1. Make a distinctive impression on the competition.
Because Shopify is used by so many companies, it’s critical to figure out how to set yours out from the competition. If you don’t, your store is gonna look and sound the same as your competition. Using a custom theme will help you stand out by providing your store with a distinctive and unique appearance and feel that complements your branding.
2. Fully optimized custom themes are available.
Any online store wants to earn sales, and to that end, a custom theme can be created. You may raise your chances of making sales and earning money by optimizing your store for conversion.
3. You receive increased capability and features.
Compared to a pre-made Shopify theme, using a custom design gives the freedom to add more features, widgets, and functionalities to your store. You can add up any features you want to make your store as relevant as you find to your business and for your customers.
4. Your branding will be coherent.
It may take a lot of trial and error to find the perfect prefabricated Shopify theme if you want to make sure it complements your brand. You have total control when you use a custom theme. You will collaborate with a designer when you select a custom theme to make sure it precisely captures your brand identity.
5. Better SEO comes with custom themes.
Using a custom Shopify theme that’s built with SEO in mind ensures that your store is optimized for both; search engines and users. Search-engine. That way, you can be assured your store is going to help rank for your potential keywords and is optimized from the beginning —giving you a good headstart.
Cons of Custom Shopify Theme
1. It will cost you more upfront.
Businesses on a tight budget may find it difficult to proceed with custom Shopify themes as it require big upfront payments and long-term commitment. However, before you pay anything, make sure to inquire about the Shopify agency you’re hiring to avoid later delays and fraud.
Should You Invest in a Custom Shopify Theme?
Selecting the right theme for your store can make your business stand out from the rest. As you’ve read, there are advantages to both choices. However, given our experience working with numerous clients, we’ve found that the best option is frequently a customized Shopify theme.
When you hire a Shopify agency, that leaves a big impact on the functionality and conversion rates of your company. This option is highly recommended for individuals who wish to optimize their online store’s potential due to its personalized design, performance optimization, and SEO advantages.
Conclusion
That being said, we recognize that some companies might be working with restricted budgets or schedules. Proceeding with a pre-made Shopify theme here will be a good decision. As previously mentioned, pre-built themes are typically less expensive and easier to install than custom themes, but they can still offer a respectable amount of customization.
With this method, you may launch your site with all the capabilities you need while we keep improving the design in response to your input and changing requirements. In this manner, you can enjoy the advantages of a personalized theme without sacrificing your deadline.