The world’s technology is evolving rapidly, and apps and services must quickly adapt to keep up. One thing that has not had a problem doing so is the mobile app Telegram. Telegram is primarily a secure messaging service, but everything else it does sets it apart from its competitors.
On Telegram users can edit their media, set reminders for themselves, and even play games. With this in mind, let’s take a look at why businesses might wish to create a Telegram mini-app, and why you should too if you have the skills to do so.
What is a Telegram Mini App?
Telegram mini apps are small web apps that can be launched within the Telegram messaging app. These apps are significantly smaller, and somewhat simpler, than the more traditional apps, but have a range of advantages over their counterparts. These apps can have a flexible interface, support payments and easily communicate with third parties. Additionally, they don’t require their users to install them and can be accessed in a single place, making them uniquely practical.
Everything, all in One Place
Building a mini app on Telegram is a great way to reach a wide audience. The versatility of the apps available on Telegram makes the platform incredibly appealing to its users. Many different sectors can benefit from creating a mini app on Telegram. For example, those in the gambling sector can create mini-apps that allow gambling by messaging, bringing online gambling and desirable welcome bonuses to the fingertips of millions of users.
It’s not only casino games available on Telegram either, there are countless mini-games to appeal to all audiences. If you can think of a type of game, it is likely on Telegram. We’re talking puzzle games, strategy games, adventure games, and MMO games; there are even play-to-earn games on Telegram that utilize cryptocurrency.
Still, if gaming isn’t your style, various businesses can benefit from building e-commerce apps, like virtual stores, or even building their business like a dating platform or educational learning software, onto Telegram itself.
Cost Effectiveness
There are two factors that play into the cost-effectiveness of a business building an app on Telegram. Firstly, building a mini app on this platform is significantly cheaper than building a regular, full-sized app. On top of this, it is also much simpler and faster to create. All of this makes a telegram app an appealing choice for smaller businesses, or those only just finding their feet.
On the other hand, Telegram apps can also be cost-effective based on the monetization opportunities they provide businesses with. These apps can be built to support built-in payment and subscription models. This gives businesses, both small and large, opportunities to set up or improve the reach of their stores and generate additional revenue. These apps can also be built to accept not only traditional forms of payment, but things like cryptocurrency, fiat payment, or the Telegram stars currency, giving businesses multiple options and appealing to a wider variety of customers.
Customizable Design
Despite being smaller than a traditional app, building an app on Telegram doesn’t mean having to make sacrifices. One area that still remains on par with traditional app design is the customizability of these apps. With Java and HTML5, mini apps built on Telegram allow brands to get creative and build immersive and aesthetic experiences for their users.
This can further improve the success of the brand, and the revenue they are able to take in. When something is visually appealing, we are infinitely more likely to remain on that site and continue exploring what is offered.
Access to the Telegram ecosystem
One of the greatest advantages of creating a mini app on Telegram as opposed to taking the more traditional route is that doing so gives businesses access to the Telegram ecosystem. When a part of this, companies can utilize all that Telegram has to offer, including bots, channels, and the creation of groups. Using all of this, businesses are given greater outreach and more effective ways to promote their product or services. On top of that, such an integrated approach helps them to enhance their visibility and connect with their target audience more effectively.
Conclusion
When it comes to businesses building apps, there are many advantages in choosing Telegram as the place to launch one over other traditional methods. These advantages include the wide range of services available on Telegram and the millions of users who turn to the app for multiple aspects of their lives. There are also several ways that Telegram apps can be used to improve revenue for a business, without the need to sacrifice on customization or quality.